Therma Care
*Pitchwork
What if we turned women’s pain into their power?
Women are in a world of pain. But the healthcare industry often dismisses their pain entirely or perceives it to be less severe than men’s pain.
ThermaCare heat wraps offer up to 16 hours of pain relief that you can buy over the counter and take on the go. So, while pain might not be sexy, taking care of yourself on your own terms can be.
The way we get people to start caring about women’s pain? Make it underwear.
To help women feel more confident in their skin, we will partner with body-positive lingerie company, ThirdLove, to create a body-inclusive, pain-relieving lingerie line that incorporates ThermaCare products.
Bring the Heat Machines
To dial up buzz and prove our commitment to deliver healing on demand, we’ll bring the heat where people need it most. Our ThermaCare vending machines will pop up in the places people need immediate relief right when they need it.
Influencer Hot Boxes
On International Women's Day ThermaCare will launch targeted pain relief boxes. We’ll partner with influencers to hype up the release by hosting unboxing videos that they’ll share with their followers.
Click here to see a condensed deck.
Art Director: Austin Anglin