WABE Presents
Sounds Like ATL
Radio Station WABE in Atlanta wanted to promote their Sounds Like Atlanta programming. We gave them a tagline, a look, a feel, and a whole bunch of extra ideas they never asked for. But were appreciative of.
Platform Ethos:
Everyone wants to be the friend that introduces their friends to new music.
There's a sense of pride that comes from knowing artists before everyone else. Sounds Like ATL puts you on the cutting edge of music in Atlanta, showing you artists before you have to pay Ticketmaster prices to see them.
WABE’s Sounds Like ATL is your best concert friend and music aficionado in the know. They are inviting you to be like them: aware of new musicians, always first to whatever new music is on the scene.
With a smile and a wink, they want to share what they know with you. They’re playfully challenging the status quo, but they’re never mean. They’re supportive and want your playlist to be its best.
Influencer Toolkit
Sounds Like ATL just happened to have a lot of friends that we could use as influencers. We proposed that WABE use the musical artists to help promote season two. We created a set of graphics for them to use and prompts for them to respond to:
What artists were you “there first for,” and how did they influence your music?
What new artists did you discover on Sounds Like ATL, and how do they differ from your style?
Where do you go to discover new music in Atlanta?
Using the collab feature on Instagram, the artists and WABE could maximize reach and cross-promote.
Music fans love merch.
The original way to listen to music is still considered the best in a lot of ways.
We created a limited edition vinyl of our favorite tracks from season two artists. The vinyl will come with a QR code that gifts owners an automatic subscription to watch on WABE.org.
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Fans First Links
Give the artists a unique early access link to share their episode with their fans before the “public” launch. This gives their existing fans first access to the episode and exposes them to the rest of the lineup of Sounds Like ATL.
ATL Listening Trails
Let's encourage our listeners to get out into ATL while listening to our show. Example tours: Atlanta History Tour, a Piedmont Tour, and a Graffiti Art Tour.
